A corporate event is a gathering a business organizes with a clear goal, such as connecting, celebrating, launching a product or planning the year ahead. It can last a few hours or several days, and it can include only the team or also clients and partners.
Company events held outside the office tend to leave a stronger mark on the team, but they also require better planning. The key is to define the type of gathering first and then find a venue in Querétaro or near Mexico City that makes it possible.
Why do so many businesses invest in these gatherings?
Business meetings carry real weight in Mexico’s economy. According to a study cited by Forbes México, 69% of the meetings held in Mexico in 2014 were corporate or business meetings.
The reasons behind that number are simple. A well-planned gathering aligns the team, strengthens company culture and opens space for conversations that do not fit into the daily schedule.
Plus, not every gathering has to feel like a meeting. A single day can combine work and experience, something that is hard to achieve inside the office.
What types of corporate event are there?
Not all of them pursue the same goal. Identifying the type of gathering helps you define length, format and venue from the start.
| Type | Main goal | Usual length |
| Team get-together or celebration | Bring the team closer in a relaxed setting | Half a day or a full day |
| Year-end party | Close the cycle and thank the team for the year | One afternoon |
| Product launch | Present something new to the team, clients or partners | A few hours |
| Planning meeting or offsite | Set goals and strategy away from distractions | One or several days |
Many businesses combine two types in the same day. A planning session in the morning, for example, can wrap up with a team lunch in the afternoon.
How do you plan a corporate event outside the office?
Planning gets easier if you answer three questions in order. Each answer narrows your options and brings you closer to the right venue.
What is the goal of the gathering?
Everything starts here. Planning a session to set goals is not the same as planning a get-together to welcome a new team. Write the goal in one sentence and use it to filter every decision.
If the goal is twofold, such as planning and celebrating, give each part its own moment on the agenda.
How much time does your group need?
A half-day gathering fits into a normal schedule. A multi-day one, on the other hand, requires lodging and a program that alternates work and rest, so the group does not arrive exhausted at the last session.
Also think about travel time. If the venue is more than an hour away, it is best to start the program a little later and avoid a late drive back.
Which services should you handle in one place?
Coordinating venue, food, drinks and activities with different providers means more calls and more risk. That is why many businesses choose a venue that covers the essentials.
- Meeting space, useful if the day includes presentations or teamwork.
- Food and drinks handled by the same team that runs the venue, so the day flows without middlemen.
What are the benefits of hosting company events at a vineyard?
A vineyard changes the atmosphere without giving up the practical side. The open setting invites people to disconnect from the office, and wine offers a natural topic of conversation between people who may not cross paths every day.
Another advantage is privacy. When the venue hosts a single group, the team can talk freely and move around without sharing spaces with other visitors.
In Querétaro, the wine region is also close to the state capital and within reasonable distance of Mexico City. To get a feel for a relaxed day in wine country, read about pizza and the best wine for a weekend trip.
And if you are looking for ideas to impress your group, see how a vineyard becomes the perfect setting to celebrate.
What does San Juanito offer for your next company gathering?
San Juanito is located in San José de la Laja, Tequisquiapan, about 50 minutes from Querétaro City and around two and a half hours from Mexico City. There, we bring work, wine and food together on one property, with just one event per day.
Every proposal is tailored. It includes a welcome glass of San Juanito Espuma del Valle de Bernal Rosé, a guided tour of the vineyard, the winery and the cellar, a guided tasting of three award-winning wines and a meal on our Terrace.
Depending on your goal, we can add meeting space, a facilitator or live music. If the meeting lasts several days, your team can stay at La Casona.
Do you already know the goal of your gathering? Request your quote and we will turn it into an experience your team will remember.
